Blogomaniac - QUARTIER NUMÉRIQUE

Les Abribus deviennent des points d'information culturels

Écrit par quartiernumerique le 10/06/2009 - 12h00 - Catégorie : Actualités du QN

LES ABRIBUS DEVIENNENT DES POINTS D’INFORMATION CULTURELS

Les dix-neuf abribus du 2ème arrondissement deviennent des lieux d’informations pratiques, culturelles et historiques grâce à un nouveau concept qui les relie à l’écran d’un téléphone mobile.

Le concept est simple : l’utilisateur pointe la caméra de son téléphone mobile vers un code barre 2D situé de part et d’autre de la vitre arrière de l’abribus pour accéder à un site culturel et historique dont le contenu exclusif a été conçu avec Les Guides Gallimard et la Mairie de Paris. Une bonne façon d’attendre le bus pour tous. En effet, chaque jour une nouvelle histoire propose de découvrir ou redécouvrir le quartier.

Avec le soutien de la Mairie de Paris, JCDecaux et le Quartier Numérique ont voulu mettre à la disposition des usagers un portail mobile pour leur faire découvrir les alentours immédiats de l’endroit où ils se trouvent : Le Quartier Montorgueil, La Bourse, Opéra… tant de lieux dynamiques et chargés d’histoire, comme les usagers pourront le découvrir sur les lignes de bus n° 20, 29, 38, 39, 47, 67, 74, 75, et 85.

Ce service est proposé pendant 6 mois dans Quartier Numérique, de mai à octobre 2009.

Service développé par JCDecaux en partenariat avec :
le Quartier Numérique, faberNovel, mobiletag,
les Guides Gallimard, la RATP et la Mairie de Paris .

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